In a world of infinite outputs, how do you design a single entry point? | by Kartscrut | Jun, 2025

Cover Image: Everything starts somewhere.
Cover Image: Everything starts somewhere.

We’re living in the age of abundance. Not the quiet, slow-growing kind but a dizzying, high-speed flood of everything. AI tools now write, draw, compose, and code at the click of a prompt. Search engines return millions of results in milliseconds, Feeds refresh endlessly. Every day, it feels like new AI tools multiply the content universe.

Back in 2007, the touchscreen was the innovation. The iPhone didn’t just change phones, it changed the way we interact with information. Suddenly, buttons became gestures. Interfaces became fluid.

IPhone raises touch-screen bar by Augusta Chronicle on June 22, 2007.
IPhone raises touch-screen bar by Augusta Chronicle on June 22, 2007.

But no one celebrates the touchscreen today. Why? Because it’s no longer impressive. It’s just expected. The revolutionary became invisible because it worked.

And that’s exactly where AI needs to go.

Today, AI still feels like a party trick. “Look what it can do!” we say. But most users don’t care if your app runs on GPT-4, Claude, or witchcraft. They care about one thing: Does this solve my problem quickly, simply, intuitively?

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